Social Media Coordinator: Propr Life+Style
Propr Life+Style is a small Kbeauty store located on Ossington that offers a selection of award-winning Korean skincare products, and a promising line of their own. Our goal was to create a brand identity for Propr Life+Style and continue that brand voice throughout all social media platforms. We found a suitable colour palette for infographics that honours the blue Althea chose for her line of pimple patches: PLS Clear Spot Dots. We combined neutral colours such as beige and browns to cater to a mature audience. A simple typography was chosen for legibility when receiving an appropriate amount of information through Instagram. TikTok style was getting up close with the products, showcasing how the product is used and speaking about their benefits while advertising them throughout different angles and shots.
TikTok