The Ordinary Campaign
The Ordinary has made a name for itself in the world of skincare through their affordable but effective products, and their Hyaluronic Acid is one of them. With benefits of hydrating the skin and overall skin health, we wanted to portray that on a different take by our advertising. We chose fresh, hydrating fruits such as strawberries, kiwi and oranges to remind consumers of the hydrating properties of the serum. While also combining bright colours to match and catch the eye to visually stimulate and bring feelings of happiness and energy.
